Kerala tourism board Essay Example | Topics and Well Written Essays - 2000 words

Kerala tourism board - Essay Example India, was a tourism destination well known for taj mahal, fatehpur sakri of agra, the Rajasthan palaces as these attractions were maintained to partially towards enthralling the tourist who comes to India. Tourists started searching for something different other than this conventional heritage destinations and Kerala tourism board has shown an alternative for this cause with their vibrant features showcasing Kerala in par with Bali of Indonesia. "We placed less emphasis on comfort, more on environment, experiencing local culture, cuisine, cuisine, history and the way of life of local people" says Jose Dominic ,M.D ,KTDC .The statement was an applied absolutely in practical and due to this uniqueness it was placed at a distinctive level in the tourism map of the world. Taj group of hotels, the "CGH earth2" was instrumental in giving tourism in Kerala a corporate look. It mobilized the business travelers to choose Kerala as a viable destination for both business and leisure. Thus taj group of hotels played in promoting tourism in Kerala .The stark communications pvt ltd; a thiruvananthapuram based communication agency was successful in promoting Kerala as an important tourist destination. The stark communications adopted a variety of marketing mix and actively projected Kerala in various international tourism fairs and campaigns.2Weakness Red tapism and bureaucracy. Lack Integration between various government departments. Lack of adequate infrastructure. Lack of night life. Beverage costs are high. Lack of proper air connectivity. Lack of proper waste management systems. Lack of professional expertise High service charges. Lack of good shopping facilities at tourist attractions. Lack of train connectivity. India being a democratic country, the bureaucracy existed in every part of the governance in most of the states. The developments initiation and implementation is an uphill task the file has to fallow a long hierarchy in various departments. By the time the project initiates the investments costs rises. The service charges on various facilities like river cruises, the accommodation were high. There is no adequate connectivity through train routes as the train route is concentrated along the major cities but not to the tourist destinations in specific. Night life can be seen in five stat hotels only in selected destinations, as this option was not provided due it relevance to eruption of violence at night time .Kerala is not well connected through air route, international tourists has to land at the metro cities like Chennai ,Mumbai ,Delhi. The excise duties are very enough than the other neighboring states Opportunities Heritage tourism: Vast